Here is S.M.I.L.E.S.:

Sound - "sound" judgment the "ins", "outs", and in-betweens
Music - using music to cause a desired response
Intensity - variation of programming to create "peaks" and "valleys"
Level - staying within an advertised program and finding an appropriate dance level for the floor
Enthusiasm - instilling a passionate interest in or eagerness to do something
Showmanship - using presentation skills to add extra entertainment value